Bionicle’s Rise and Fall: Why LEGO Ended a Cultural Phenomenon
Ball-and-socket joints and deep lore made Bionicle a hit—so why did the 2015 reboot flop? See how £85 price tags, thin stories and weak marketing killed G2.
Ball-and-socket joints and deep lore made Bionicle a hit—so why did the 2015 reboot flop? See how £85 price tags, thin stories and weak marketing killed G2.