The Cultural Impact of Lego Star Wars: How One License Redefined the Entire Brand
Few realized a galaxy far, far away would forge LEGO’s fate—until one bold partnership changed everything.

Few realized a galaxy far, far away would forge LEGO’s fate—until one bold partnership changed everything.

From 1936’s Danish “leg godt” origin to the bold 1955 red oval and the 1998 square design still used today—see how each LEGO logo redesign changed the brand.