Behavioral Economics Behind LEGO Blind Bag Purchasing Habits
How a $4 LEGO blind bag exploits your brain’s deepest urges—what happens next reveals the disturbing power of chance and completion.
The Psychology Behind Overpaying for Grail LEGO Sets at All Costs
I overpaid for a LEGO set—because it wasn’t about the bricks, but the identity I built while chasing one.
