Lego 18+ Sets: How a $9.7B Adult Collector Market Grew
Lego’s 18+ line hit $9.7B in 2023 revenue, with sets like the 5,202-piece Rivendell ($500) and $700 Titanic. See how kidults now drive 28% of toy sales.
Lego’s 18+ line hit $9.7B in 2023 revenue, with sets like the 5,202-piece Rivendell ($500) and $700 Titanic. See how kidults now drive 28% of toy sales.